Blog post
The Real Value of Client Centric Performance Marketing vs. Traditional Marketing Agencies
In a world where large agencies often prioritize scale over specificity, a tailored approach that places client needs at the forefront can lead to far more impactful outcomes. For B2B companies, particularly those in software, campaigns require a nuanced strategy with attentive, customized management to drive optimal performance.
At Funnelsupply, we’re committed to delivering real results that align with each client’s unique goals and challenges. This white paper explores our philosophy of client-centric marketing and the steps we take to prioritize value over volume.
Going Above and Beyond: Real Stories from the Field
In contrast to large agencies that often apply a “bare minimum” approach, we pride ourselves on going the extra mile for our clients. Whether working through weekends to meet deadlines or suggesting new, high-impact strategies outside the original scope, we’re deeply committed to each client’s success.
Flexibility and Support Beyond the Contract: Recently, a client initially subscribed for our Google Ads and landing page services. Through our research, however, we identified that Meta Ads could potentially be more beneficial for their goals.
Instead of limiting our support to the original scope, we managed Meta Ads alongside Google Ads at no additional cost for a month, ultimately delivering a more scalable and cost-effective CPL.
Tracking Accuracy for True Results: For another client, our initial audit revealed significant inaccuracies in their conversion tracking setup, which led to misconceptions about their CPL.
Before proceeding with any other services, we corrected these tracking issues, provided a full audit, and established an accurate performance baseline. By ensuring precise tracking, we helped the client avoid unnecessary spend and misinformed decisions.
Client Testimonials Highlighting Our Commitment
Our clients have shared their appreciation for our dedication and results-focused approach. As stated by Van Rosmalen Kliniek:
“Working with Funnelsupply has been transformative. Their team’s proactive nature and dedication to our growth far surpass any agency we’ve partnered with before.”
This direct feedback exemplifies our willingness to go beyond expectations to support client goals.
CMO-as-a-Service: On-Demand Access to Strategic Expertise
We understand that our clients often need immediate, high-level insights beyond standard campaign management. That’s why we offer a “CMO-as-a-service” model, enabling our clients to access strategic guidance whenever they need it.
Direct Slack Communication and Fast Response Times:
Our clients have direct access to our team via Slack, allowing for real-time communication and fast responses—usually within 30-60 minutes. This ensures they feel supported and can get quick answers to questions or urgent advice.
Beyond Campaign Management:
We’re more than just an ad agency. Our CMO-as-a-service approach makes us a part of our clients’ internal teams, offering insights on everything from strategic testing ideas to data interpretation. Our client Muse shared, “Funnelsupply’s support goes beyond traditional ad management. They’re a true partner in helping us scale and refine our approach.”
Onboarding that Sets the Foundation for Success
Our onboarding process is designed to ensure we’re aligned with each client’s goals and can deliver results right from the start.
Comprehensive Ad Account and Tracking Audits:
Every client begins with an in-depth ad account and tracking audit, which allows us to identify any immediate areas for improvement. We then conduct a one-on-one call to understand the client’s business, goals, and existing technical setup.
This provides the solid foundation we need for reliable data and insightful analysis.
Fast and Effective Setup:
Within just five working days, clients receive a fully optimized landing page, and within ten days, a complete ad account setup.
By moving quickly without sacrificing quality, we can start generating meaningful results sooner.
Metrics with Meaning: Bi-Weekly and Monthly KPI Reports with Actionable Insights
Our KPI reports don’t just provide data; they offer clients actionable insights that directly support their growth.
Insightful, Customized Reporting:
Unlike many agencies that rely on automated reports, we provide detailed commentary, recommendations, and ideas for optimization based on each client’s specific objectives.
Highlighting Value Beyond the Numbers:
Through custom tips and recommendations, our reports offer clear steps for improvement and growth. For example, our work with Muse led to a significant boost in lead quality due to strategic changes suggested in our reports.
This type of hands-on, customized reporting aligns with our client-first approach and keeps our clients informed and engaged.
A Small but Mighty Team: Senior Expertise, Agile Execution
As a close-knit team of senior experts, we’re able to deliver high-impact results without the delays often associated with larger agencies. This structure allows for quick decision-making and fast project execution.
Rapid Deployment and Flexibility:
With our team’s agility, we can create a custom landing page within five working days and set up a fully optimized ad account within ten. Our efficiency ensures our clients see results quickly and feel confident in our ability to execute.
A True Partnership:
Our clients are more than just numbers; we’re invested in their success. By keeping our client list selective, we ensure every client receives the level of attention and dedication they deserve.
Peter Thum, founder of Muse.io expressed: “They do not just what they say they're going to do, they actually go beyond that. I like they guys, they did a really good job, they're fun to work with and they deliver what they promise.”
Conclusion:
A Partnership Built on Performance and Trust
At Funnelsupply, client success is our success. Our approach to client-centric marketing and performance-driven campaigns ensures every client receives the attention, expertise, and care needed to drive meaningful results. For B2B companies, we offer a partnership that prioritizes your growth, aligns with your goals, and continuously evolves to meet your needs.
